Day 19

We made it to our last day of instruction. The lecture was based on class evaluation. We concluded Concept Development by reviewing what was projected to be learned by the end of this course. Since it was the very first time this course was being taught, it was good to get a idea of all the things that students can expect to learn from here. Overall, I am content with the outcome of my learning experience and felt it was a necessary course in my design endeavor. I feel much more knowledgeable and better prepared to progress through the rest of my academic journey.

Adjectives:
-Fatuous
-Inane
-lp

Day 17 & 18

Day 18: Each and every student was asked to stand up in front of the class and introduce themselves with three interesting things. The task was to state two facts about ourselves with one misleading, false fact. While one of us introduced ourself, the rest of the class was to observe that person and dictate which fact was false. It was quite interesting to see how many of my classmates are bad liars :) The key to this exercise was to prepare us for future endeavors with clients. It was emphasized that we should always make it seem like we know what we're doing and that we know what we are talking bout.

Day 17: We took and enjoyed a lovely field trip

Adjectives:

-Paternal

-Abject

-Attenuated

Day 16

We presented our three different concepts for our school poster along with our creative briefs. We evaluated the best quality work of each individual's concepts, one by one, and everyone got a pretty good idea of how good their execution was. For each student, we were to vote if the work was a "great concept," "pretty good/not bad concept," or "not a good concept at all." I admired some of my classmates' work and hope to see more production from everyone, including myself.

CREATIVE BRIEF

Background: Cal State-LA needs to attract more students to their new graphic design program

Target Audience: High school graduates, motivated design enthusiasts

Objective: Persuade aspiring graphic designers to enroll and learn at CSULA

Single Message: The design program at CSULA will allow for the proper education necessary for its students to succeed in the field of graphic design. Deliverables will be informative and alluring enough so that admirers will have the CSULA graphic design option embedded in their college considerations.

Deliverables: Will consist primarily of posters to be displayed at college fairs, high school venues, and the CSULA school website. The school campus will also display these posters in areas including the student union, cafeteria, fine arts building, book store, hallway bulletin boards and restroom stalls.

Time Frame: Needs to be done urgently, but considering how CSULA’s graphic design program is fairly new, creative briefs will have to be revisited on an annual basis to observe the effectiveness of this new option in order to promote our new program in our best interests.

Approvals: Jimmy Moss

Adjectives:
-Acuity
-castrate
-patriarchy

Day 15

We furthered our discussion on the importance of research while grasping the concept of going through creative briefs. In the workplace, team members collaborate to develop unique deliverables that result from a series of simple questions generated to carry out the best execution for a project. In general, creative briefs usually involve project background, objectives and strategies to target a specific audience as they figure out what needs to be avoided and what should be done. Other measures to be considered in projects are location, budgets, and time frames. Although all these things are important, what was emphasized most to us was to develop a single message that the client would like to communicate and one the public will remember.
I gained a lot of insight from this class session and am glad to have been a part of it as I learned an abundant amount of vital information. I am beginning to realize the significance of this course and am gradually learning to appreciate it more and more.

Adjectives:

-Caricature
-Atrophy
-Benign

Day 14

The class was asked seat themselves alphabetically by their first names to gain a different visual perspective, more so to allow us to step out of our comfort zone. We were asked to give our thoughts about the GAUGE-sponsored presentation of Kim Baer when she had visited our campus the previous week. One by one, each student stated what she or he got out of it - the most important thing learned. I spoke about her willingness to give those with curiosity the chance to learn about the field of graphic design from her perspective. I also enjoyed her statements about her advocacy for research. She always looks new things up to expand her knowledge. We then began learning about the importance that research brings to graphics. It is very necessary to learn everything we need to know to about something when carrying out a project. In addition to our research, we need to develop key concepts and figure out how to execute our ideas sharply.


Adjectives:

-Coarse
-Vernacular
-Despondent

Kim Baer

To the delight of aspiring graphic designers here at California State University of Los Angeles (CSULA), Kim Baer was brought to our school on behalf of GAUGE, the AIGA student group at CSULA, to share with us her knowledge and experience of the field. Baer is a well heralded graphic designer who has succeeded in the field of design for her dedication to her eye for work and now has an established design studio in the city of Pasadena, "KBDA". The event was free and open to the public as it was hosted at the Music Hall on campus. By the end of the presentation, I was able to say I was honestly proud to have been in her presence.
Bear's presentation was titled "A Life of Graphic Design: 30 Years of Fantastic Fourth-Grade Field Trips." Baer provided me an insightful and inspiring point of view. To learn of her success was greatly appreciated. Her most notable statement that compelled me was that it's important to renew my job once I have engaged in a career that I plan on staying in. Innovation is most definitely key if I am to withstand the demands of such a rigorous field. I am an immediate admirer of hers because she sponsors inquisitiveness. I have always made it my business to satisfy my curiosity, but I must admit that I have not always taken that initial step further to my benefit. Perhaps I need to pursue deeper insight from others on similar levels as Mrs. Baer.

Adjectives:

-Prudence
-Conspicuous
-Agog

Day 12

The class was asked to voice our opinions on the progress of Art 220: Concept Development. We were asked how the course outline could be improved, what needs to be changed, and about anything else that needs to be implemented to clarify any vague or broad requests that are asked upon the students work. Many students stated that they were often confused when given the instructions of particular assignments.

One by one, we gave a progress report that included what we valued highest and what we pretty much wish was ommitted from the course entirely. Several students mentioned that they were highly disinterested in carrying out the apple-drawing assignment, mostly due to the high quantity demanded from us. Others mentioned certain activites the class got to do such as bringing in games or watching different films. The rest of us expressed our digustedness in what we felt were flaws in the course. And since this is the very first time this course is being taught, we were told that there is little-to-nothing substantial that can be done to address our concerns regarding the disparity between the units to be earned and the length of class. However, future students may be fortunate to take advantage of such improvements of the course. Regardless, I'm glad this discussion was brought upon us and it is nice to know that our opinions are valued from time to time.

Adjectives:
-Asseverate
-Solemnly
-Berate