Day 16

We presented our three different concepts for our school poster along with our creative briefs. We evaluated the best quality work of each individual's concepts, one by one, and everyone got a pretty good idea of how good their execution was. For each student, we were to vote if the work was a "great concept," "pretty good/not bad concept," or "not a good concept at all." I admired some of my classmates' work and hope to see more production from everyone, including myself.

CREATIVE BRIEF

Background: Cal State-LA needs to attract more students to their new graphic design program

Target Audience: High school graduates, motivated design enthusiasts

Objective: Persuade aspiring graphic designers to enroll and learn at CSULA

Single Message: The design program at CSULA will allow for the proper education necessary for its students to succeed in the field of graphic design. Deliverables will be informative and alluring enough so that admirers will have the CSULA graphic design option embedded in their college considerations.

Deliverables: Will consist primarily of posters to be displayed at college fairs, high school venues, and the CSULA school website. The school campus will also display these posters in areas including the student union, cafeteria, fine arts building, book store, hallway bulletin boards and restroom stalls.

Time Frame: Needs to be done urgently, but considering how CSULA’s graphic design program is fairly new, creative briefs will have to be revisited on an annual basis to observe the effectiveness of this new option in order to promote our new program in our best interests.

Approvals: Jimmy Moss

Adjectives:
-Acuity
-castrate
-patriarchy